I love it! You guys truly are the dream team! So thankful for this experience…
Heather, April Heather Art
While she was ready to grow into a new brand, it was important that we maintained a key element of her story: the illustration of her pink VW Beetle. A visual reminder of where she started and where she’s heading, the logotype was designed to stand alone or to be paired with the playful illustration.
Using cheerful elements from her illustrations, we created a happy site that makes her inspirational style and characters the stars of the show.
We later carried the style over to Heather’s business card with a wrap-around design featuring her original illustrations and gingham ribbon as a playful addition to her branding package.
As Heather’s popular ‘I do!’ Collection expanded into giftware and keepsakes, we had fun creating elegant yet playful packaging for her enamel pins. Taking advantage of gold foil, we added a bit of glamor to the pin backers.